How to Grow Funding in Uncertain Times Through Charitable Stock Gifting

Presented by Steve Latham, DonateStock CO-Founder & CEO

Date: Wednesday, March 1, 2023, 1 PM Central Time

Fears of inflation, recession and layoffs are likely to impact charitable giving across the board this year. While donors may feel “cash-poor”, many are still “stock-rich”.

Almost 60% of households own $30 trillion in stock. Compared to cash, investments comprise 85%+ of their household assets. Appreciated stock represents billions in potential giving, but has historically been hard to unlock.

The good news is that stock gifting is now accessible, easy and manageable for all donors and nonprofits.

This session illuminates the strategic benefits of stock gifting and how new solutions to age-old problems can make stock gifting a strategic resource for organizations of all sizes.



DonateStock co-founder and CEO Steve Latham

A serial entrepreneur and Harvard MBA, Steve Latham spent the last 25 years in finance, digital marketing and advanced analytics. Before founding DonateStock in 2020, Steve founded 2 marketing technology companies and co-founded 2 nonprofits. Steve is a frequent speaker and contributing author and is a lifelong supporter, fundraiser and volunteer for many worthy causes. As the CEO of DonateStock, Steve’s personal mission is to democratize charitable stock gifting for the masses.

Setting up nonprofits for stock gifting success

When you allow donors to donate stock to charity, you enable them to avoid capital gains tax on stocks—this often results in substantial savings. It also allows you to receive a larger pre-tax gift and keep the proceeds that would otherwise be paid to the IRS. When you donate stock, everyone wins. We’ve made it fast, safe and free—in less than 10 minutes, anyone can donate stock to charity (more than 1.5 million nonprofits) on our platform.
Claim your free stock gifting page in minutes and accept stock donations today.

Why donate stock to charity?

Donating stock (vs. cash) allows you to donate more and save money. When you donate stock, you avoid capital gains tax while earning a bigger tax deduction. Nonprofits also get to keep more, meaning everybody wins.
Learn more about the benefits of stock gifting and how to avoid capital gains tax on stocks.