Pride & Beyond: How to Keep LGBTQ+ Nonprofit Fundraising Going All Year

Since the Stonewall riots broke out in the early morning hours of June 28, 1969, Pride has grown to a worldwide celebration that, at its core, demands radically changing unjust systems that marginalize LGBTQ citizens. Although the world had grown more inclusive in the half-century since Stonewall, much work remains to be done. In a recent survey of the community, LGBTQ Americans reported experiencing discrimination in their personal lives, in the workplace, and in their access to health care. Young people, transgender individuals, people of color, and the disabled tend to experience this in greater numbers.

One of the biggest drivers of change in the LGBTQ community is the work of non-profit organizations committed to making progressive change a reality via advocacy, legislation, and community outreach. Most of those organizations took a direct hit in 2020 when the pandemic shut down in-person events, a cornerstone of fundraising. It's too soon to understand how COVID-19 may have impacted nonprofit fundraising in the long term. While Pride 2021 has seen a partial return to in-person events, most LGBTQ nonprofits, especially those serving the trans community, continue to struggle.

Nonprofit organizations serving the LGBTQ community benefit from enhanced exposure during Pride, but most advocates would agree that keeping donors engaged throughout the year is mission critical. One of the best ways for nonprofits to set the stage for year-long giving is to make stock donating a key part of their fundraising strategy. Encouraging stock gifting is smart because it offers donors a way to maximize their tax savings, since gifts of appreciated stock are not subject to the capital gains tax. And when nonprofits partner with services like DonateStock, they are able to solicit additional stock gifting by utilizing a built-in marketing playbook and reconcile the donations with ease through dashboard reporting.

Smart Fundraising Made Easy

Stock giving creates a huge opportunity for LGBTQ nonprofits that want to attract new donors, secure larger gifts from existing donors, and encourage year-round gifting. DonateStock can help your nonprofit tap into it. Signing up is fast, easy, and free.