Smart Giving 2021: Webinar Recap with Charity Navigator

New ways to maximize impact while saving time and money

Our free webinar explored smart new ways to support causes while saving time and money.

Our incredible speakers, Kevin Scally representing Charity Navigator and our very own Steve Latham, gave an educational presentation on how to plan and prioritize 2021 giving and how to make your gifts go further. They explain one of the best-kept secrets in personal finance: how to save 40-60% when you make charitable gifts by donating appreciated stock. Check out this exciting opportunity to do more with less while supporting your favorite causes this year.

Charity Navigator Recap

Charity Navigator is the world’s largest and most trusted evaluator of nonprofit organizations.

Kevin shared some impressive data about Charity Navigator’s credentials. They have over 1.6 million NPO profiles, 9.5 million annual visitors to the site, and the opportunity to donate to multiple NPOs at once with their Giving Basket feature.

Charity Navigator advocates and emboldens donors to do their research when selecting a nonprofit. Their four-step verification system offers transparency into all the organizations by vetting them so you don’t have to. These categories of impact include: finance & accountability, leadership, results, and community.

Give Smart! Choose causes that resonate with your passions by honing in on specific aspects of a larger cause. For example, if you care about education, think about what part of education you value most, such as saving arts programs or anti-bullying campaigns.

The Hot Topic list allows users to see what causes are most relevant today such as Covid-19 relief, racial injustice, and breast cancer research.

DonateStock Recap

Steve presented on the fundraising hardship that nonprofits have endured since the Pandemic, citing that cash donations went down as much as 15% in 2020.

Donating stock as opposed to cash gifting is an innovative solution that can allow donors to give more and actually save money. Pre-tax stock gifts represent larger gifts (vs. cash) for nonprofits and unparalleled tax advantages for donors. This creates huge potential to grow the individual giving market.

DonateStock simplifies this process by providing a dashboard for nonprofit clients and their donors to utilize and keep track of all transactions.

Why Donate Stock and Why Now?

Stocks are at an all-time high and capital gains tax rates are increasing. You can also take advantage of the CARES Act which is extending its deduction of 100% of AGI (adjusted gross income) in 2021 only.

Tips for successful and smarter giving offer the most impact for your investment. Re-thinking “when” you give by locking in gains when a stock peaks, regardless of the season. Even if you are unsure you are ready to part with your stock, you can donate it and buy it back to reduce future tax liability!

You can get started today by visiting donatestock.com/donate and search our directory of all registered nonprofits.