Why Cash Is Not King featuring Dr. Russell James

Why Cash is Not King in Fundraising - The psychology and economics of noncash gifts

Dr. Russell James talks a lot about heroes and rarely do we have the opportunity to shine the hero light on him. His commitment to philanthropy and best practices for fundraisers continues to make a lasting impact in the communities they serve. Dr. James’ free sharing of knowledge is one of the reasons we are so proud to share this presentation.

This fascinating presentation shares the discovery of comprehensive research from 1 million Nonprofit Tax Returns. The powerful insight predicts current and long-term fundraising growth when nonprofits are intentional in their pursuit of non-cash assets. Dr. James explores the practical and psychological aspects of the non-cash asset gift for high-growth fundraising and “how-to” strategies.

Buckle up for one of the most impactful webinars DonateStock has ever hosted. Just take a look at what our previous viewers said about Dr. James’ webinar…

• “Your webinars are always fabulously helpful!”
• “This was a great seminar, thank you, Russell!”
• “This is the speaker I was telling you about.” pst tell your friends
• “So informative - love your webinars, Dr. James, 👍”

Enjoy this must-see presentation!

About the Presenter:

Russell James, J.D., Ph.D., CFP® is a chaired professor in the Department of Personal Financial Planning at Texas Tech University where he directs the on-campus and online graduate program in Charitable Financial Planning (planned giving). Before his career as an academic researcher, Dr. James worked as the Director of Planned Giving for Central Christian College in Moberly, Missouri for 6 years. He later served as president of the college for more than 5 years, where he had direct and supervisory responsibility for all fundraising. During his presidency, the college completed two major capital campaigns, built several new debt-free buildings, and more than tripled enrollment. Dr. James has published research in over 75 peer-reviewed scientific journal articles and has been quoted on charitable and financial issues in a variety of news sources including The Economist, The New York Times, The Wall Street Journal, CNN, MSNBC, CNBC, ABC News, U.S. News & World Report, USA Today, the Associated Press, Bloomberg News and the Chronicle of Philanthropy. His financial neuroimaging research was also profiled in The Wall Street Journal’s Smart Money Magazine.