Geena Davis Institute on Gender in Media

IF THEY CAN SEE IT, THEY CAN BE IT.

Our mission is profound--to break barriers, challenge norms, and bridge gaps in representation. Our goal is to reinvent, transform and inspire how global content creators and media tell stories through authentic portrayals of the population in entertainment. For 20 years, the Geena Davis Institute has been at the forefront of championing equitable representation in media. Our commitment to building a better world extends beyond gender, encompassing the interconnected identities often marginalized in the media. Through our ground-breaking research, we understand the life-changing impact of representation, and have devoted ourselves to pioneering new pathways within entertainment and media.

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I created this research Institute 20 years ago because when I first saw kids’ shows and movies through my toddler daughter’s eyes, I was stunned by the lack of female characters and diversity. Back in 2004, only 11% of family films had female leads. Our latest data show we’ve reached gender parity for leads in family films and kids’ TV in the U.S.

But urgent attention is needed for race and ethnicity, LGBTQIA+, older characters, diverse body types, and disability representation. My institute works with creatives all over the world to enhance on-screen diversity and ensure nuanced portrayals.

There’s a lot of inequity in the world, but we have the power to fix representation in media overnight.

It's the perfect time to donate stock. We hope you will join our mission by making a tax-advantaged stock donation today.

— Geena Davis Founder
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