The State of Giving and How to Thrive in 2021 Webinar Recap

👏 A big thank you!

Our free webinar was a huge success! Giving Tuesday’s head of research, Woodrow Rosenbaum,  spoke on the changing face of individual giving and how it’s impacting fundraising strategies. Nonprofits had the opportunity to learn how to safeguard their Q4 fundraising efforts while accessing new sources of funding!

Giving Tuesday is a global generosity movement, unleashing the power of people and organizations, to transform their communities and their world. 

And of course, our very own founder and chairman, Steven Lathem shared his extensive knowledge on donating stock and how DonateStock streamlines the process, making it easy, safe, and free for donors.

GivingTuesday Recap

2020 was a unique year for gift giving. Donor growth continues, with the highest Q1 donor growth ever seen! Retained donors fueled this growth, including a 13.6% increase in new donor retention. It is estimated the Year-Over-Year dollar growth to be 6% at the end of Q1. 

New donors spiked due to new and shifted giving to COVID-related causes like healthcare workers and PPE needs.There was also a rise of 13.6% in retention of these new 2020 donors. This data is surprising compared to historical trajectories.     

DonateStock Recap

Nonprofits have been challenged during the pandemic in their fundraising efforts. The average cash gifts decreased 15% and may not return to normal. Nonprofits need new ways to increase individual giving. 

The solution is simple, safe, and fast! Donors can donate stock and offer huge advantages by avoiding capital gains tax and they can also deduct 100% of the value, allowing NPOs to receive pre-tax gifts.  

$100 billion dollars in untapped funding

Pre-tax stock gifts represent larger gifts (vs. cash) for nonprofits and unparalleled tax advantages for donors. This creates huge potential to grow the individual giving market. 

With markets being at all-time highs, now is the time to access the benefits of stock gifting.