FOR IMMEDIATE RELEASE
Contact: Jacquelyn Grant
The TASC Group
Email: [email protected]

HOUSTON, May 16, 2022 – DonateStock, a fintech startup that is transforming charitable giving, has partnered with BetterUnite to make charitable stock gifting available as an integrated offering to thousands of nonprofits.

DonateStock has revolutionized the stock gifting process by making it accessible and easy for all nonprofits and donors. Previously, less than one percent of nonprofits could accept stock gifts. DonateStock is closing that gap by enabling all nonprofits to solicit and receive gifts of appreciated stock – no brokerage required.

BetterUnite provides free, industry-leading fundraising software to all nonprofits in one comprehensive solution. By creating the best fundraising and donor management modules that help nonprofits receive funds faster, BetterUnite makes life and work easier for mission-driven organizations.

With this collaboration, BetterUnite’s 6,000+ nonprofit customers can now offer donors a more tax-advantaged way to support their mission via appreciated stock. When donors give appreciated stock, they can avoid capital gains tax on the increased value of the stock while deducting the fair market value of the donated stock. DonateStock facilitates the online donation, converts the stock to cash and distributes the proceeds to the nonprofit while providing transparency, notifications and dashboard reporting. Best of all, there is no cost to get started.

"We are excited to make stock gifting available to nonprofits of all sizes as an extension of the BetterUnite fundraising platform,” said Steve Latham, DonateStock's co-founder and CEO. Stock gifting represents billions in untapped funding – we look forward to helping all nonprofits diversity and grow their fundraising programs with ease.

"At BetterUnite, we pride ourselves on being the first and only truly comprehensive fundraising platform built specifically for nonprofits. Our success and profitability are connected to the success and profitability of the nonprofits we serve. By partnering with DonateStock, we are excited to expand those opportunities,” said Leya Simmons, CEO of BetterUnite.

DonateStock and BetterUnite will be hosting a webinar on May 17th at 1pm CT to explain how nonprofits can launch and grow their own stock gifting program in minutes as a seamless extension of the BetterUnite platform. The webinar can be accessed here.

About DonateStock

DonateStock is a fintech startup that is transforming charitable giving by making stock gifting easy and accessible to millions of nonprofits and donors. DonateStock streamlines the stock gifting process to help donors save on taxes while having greater impact. Nonprofits benefit from larger pre-tax donations along with the tools, automation and support needed to diversify and scale stock gifting. By making stock gifting easy and accessible to all, DonateStock is helping thousands of nonprofits impact millions of lives.

About BetterUnite

BetterUnite is a fundraising ecosystem. BetterUnite’s unique all-in-one solution gives nonprofits the ability to raise money, manage data, provide for volunteers and members and much more. Our easy to use solutions reduce the workload for nonprofits and provide streamlined, best of breed technology at no outset cost and simple pricing options.

For media inquiries regarding DonateStock, please contact Jacquelyn Grant at 202-813-5360 or [email protected].

To learn more about DonateStock, please visit DonateStock.com